Doms Delicacies

Overview

Doms Delicacies is a bold and energetic culinary brand that focuses on delivering high-quality, “tasty” food experiences. The brand identity was designed to evoke a sense of appetite, joy, and indulgence through playful typography and a warm, inviting color palette.

The Problem / Goal

The objective was to create a standout visual identity in the competitive food industry that feels both premium and approachable. The branding needed to communicate the “yumminess” of the product instantly across various touchpoints, from digital content to physical packaging.

The Solution

I developed a fun and “delicious” brand system that uses rounded, bubble-style typography to mimic the soft and satisfying nature of comfort food.

Visual Identity: The logo features a thick, rounded typeface with a layered “sticker” effect, making it feel modern and friendly.
Color Palette: A warm, appetizing selection featuring Cream (#fef3de), Bright Orange (#f55a29), Rich Red (#cb1a00), and Deep Maroon (#600900).
Typography: The primary brand font is a playful, bold display typeface that emphasizes the brand’s fun personality.
Brand Assets: Designed a series of circular “Yummy” and “Tasty” stickers and social media layouts featuring cinematic food photography to drive engagement.

My Role

Creative Direction: Defined the overall aesthetic and “vibe” of the food brand.
Brand Identity Design: Created the core logo, typography system, and color strategy.
Asset Creation: Designed packaging elements (stickers) and social media visuals to ensure brand consistency.