Huram Multipurpose

Overview

Huram Multipurpose Cooperative Society Limited is an agricultural-focused organization dedicated to “Creating an Agro safe Society For all”. The project involved developing a comprehensive brand identity that reflects growth, community, and the agricultural sector.

The Problem / Goal

The goal was to create a professional and trustworthy visual identity for an agricultural cooperative that resonates with farmers and stakeholders alike, emphasizing sustainability and collective growth.

The Solution

I designed a vibrant and organic brand system that uses earthy tones and modern typography to bridge the gap between traditional farming and professional management.

Visual Identity: Developed a logo mark featuring interlocking loops that symbolize cooperation and unity.
Color Palette: Selected a palette of Deep Green (#167c20), Vibrant Orange (#fb481f), Golden Yellow (#ffad0b), and Cream (#f8dfb6) to represent nature, energy, and harvest.
Typography: Utilized Mont as the primary typeface for its clean, geometric, and highly readable professional appearance.
Imagery: Incorporated cinematic, high-quality agricultural photography to ground the brand in real-world impact.

My Role

Brand Identity Design: Conceptualized the logo, color strategy, and typography.
Visual Communication: Designed brand assets and layouts to communicate the cooperative’s mission clearly.